Articles on managing business customer relationships: CRM systems, business partner databases, customer segmentation, lead generation and the sales funnel.
We show you how to organise data on customers and sales opportunities so that the sales team knows who to speak to and when.
Knowledge base
CRM For sales professionals, this solution has been designed for companies that wish to manage their sales representatives’ work, customer contacts and the order acquisition process more effectively.
Read more: CRM on sale, B2B and CRM for sales staffWholesale software should do much more than simply process orders. For companies selling B2B, customised price lists are important,
Read more: Wholesale software – what does a manufacturer need?B2B’s multi-module system now enables companies to organise their sales, customer service and sales staff’s work within a single environment. An increasing number of manufacturers, importers,
Read more: The B2B platform with integrated CRM, OMS and SFA – a single ecosystem for all your salesA single sales system – B2B – enables you to streamline sales processes, reduce the number of integrations and replace several separate tools with a single, integrated environment.
Read more: One system instead of four tools – the B2B, CRM, OMS and SFA platforms all in oneCentoro It is one of the platforms developed with manufacturers, wholesalers and distributors in mind, who require a more advanced sales environment than a traditional online shop.
Read more: What sets Centoro apart – compared to Magento, Shoper and WooCommerceThe B2B SaaS platform Centoro combines online ordering, CRM, OMS and SFA into a single wholesale sales model. When choosing a system B2B, it is worth comparing not only the price list,
Read more: Centoro vs other SaaS platforms B2B – what sets our model apart?The purchasing process at B2B rarely concludes after just one interaction with the brand. The marketing funnel at B2B organises marketing and sales activities across the successive stages of the customer’s decision-making process.
Read more: The B2B marketing funnel – how do you build it?Not all customers at B2B have the same needs and expectations. Customer segmentation at B2B enables the company to better tailor its offering, communication and sales process to specific customer groups.
Read more: B2B customer segmentation – how to do it and why is it so important?B2B’s customer database is the cornerstone of well-organised sales and business-to-business customer service. Without consistent data, it is difficult to manage customer relationships and sales processes.
Read more: The B2B business partner database and directory – what are they and why should they be included in your software?The customer journey in the B2B sector is far more complex than in consumer retail. It involves numerous touchpoints with the brand and often involves several people on the customer’s side.
Read more: Customer journey B2B – what does the customer’s purchasing journey look like B2B?ERP CRM are two systems that are often mentioned in the context of business management, but they serve different purposes. Their names are sometimes confused,
Read more: ERP and CRM – how do they differ?CRM It is one of the key tools for supporting sales and business customer service. In companies, B2B helps to organise information about business partners,
Read more: CRM – what is it? What is it used for and what features does it offer at B2B?Lead generation B2B is one of the key elements in driving sales growth for companies operating in the business sector. Website traffic alone is not enough,
Read more: Lead generation B2B – what works and which tools should you use?B2B’s customers make purchasing decisions based on different criteria to those of individual consumers. It is not just the price that matters to them,
Read more: The B2B customer – what do they expect, and how can you build a relationship with them?
