A single ecosystem Centoro for managing sales and order fulfilment
A platform for manufacturers, distributors and wholesalers to manage online orders from multiple channels, sales B2B and the work of sales representatives.
Centoro OMS·Processing orders from multiple sales channels
Over 1,000 companies have chosen Centoro solutions
For businesses that want to grow without having to assign manual handling to every new customer and order.
Centoro It works best in organisations using the ‘ERP’ model, with a wide range of products, individual commercial terms and multiple sales channels, where further growth is beginning to be constrained by the capacity of existing processes.
A barrier to growth
Manufacturers
Sales growth continues to depend on the number of sales staff, manual processing and the efficient flow of data between departments.
How we help: We digitise sales B2B, the work of sales staff and the flow of orders between departments, all within a single environment.
Result: More active customers, a greater share of the digital channel, customer loyalty and easier entry into new markets.
A barrier to growth
Importers
Availability, delivery times and prices are sourced from a number of systems and external partners.
How we help: We combine data on prices, availability and delivery times from ERP, our partners and our sales channels.
Result: A reliable service for customers, fewer manual updates and errors, and more convenient reorders.
A barrier to growth
Distributors
A wide range of products, a variety of price points and pressure on profit margins make self-service and customer engagement more difficult.
How we help: We automate customised price lists, manage a wide product range and support upselling.
Result: Higher purchase frequency, cross-selling and up-selling, a greater share of online sales, and more time for sales staff to develop customer relationships.
A barrier to growth
Wholesalers
The cost of processing and the number of exceptions increase in line with the volume of orders, enquiries about stock levels, prices and statuses.
How we help: We automate the processing of orders and the sharing of prices, stock levels, documents and statuses.
Result: Faster service, fewer complaints and the ability to scale up without having to expand the team proportionally.
Start with the key process. Develop the entire ecosystem.
The OMS system, the B2B platform and the SFA app can serve as a standalone starting point for collaboration. You can launch further products based on shared data, integrations and the Centoro architecture.
OMS system
Multi-channel order processing
Centralised order processing, from order receipt through fulfilment to dispatch and documentation.
Orders from B2B, e-commerce sites, marketplaces and from retailers
Statuses, automations, stock, courier deliveries and returns
Data exchange with ERP and the company’s other systems
One manufacturer instead of several suppliers and disparate systems.
We are developing the platforms B2B, OMS, SFA and CRM, as well as AI-powered automations and integrations, all within a single, cohesive sales and order fulfilment environment.
The same process affects different departments in different ways.
The decision to digitise sales usually involves senior management, the sales department, IT, e-commerce and operations. The solution must therefore simultaneously improve performance, reduce the workload on the team and minimise technological risk.
The Management Board
The company’s growth is held back by manual processes and operational costs
As sales volumes increase, so do operating costs, whilst uncertainty regarding return on investment, implementation time and adoption of the solution makes the decision more difficult.
Objective: to increase sales and profit margins whilst keeping costs under control and reducing manual labour.
Sales
Sales staff are simply rewriting orders instead of developing their client base
Orders come in through a variety of channels, mistakes are made, and sales staff waste time on administrative tasks.
Objective: more active customers and more time for sales staff to develop relationships.
IT
Distributed systems increase the cost and risk of every change
Data is scattered across ERP, WMS and sales channels, and further integrations increase the number of dependencies and incidents.
Objective: a stable architecture, fewer interventions and secure system development.
E-commerce and operations
The digital channel is growing faster than operational processes
Changing price lists, availability and a wide range of products make it difficult to maintain data quality, meet deadlines and ensure efficient service.
Objective: efficient self-service and greater scale, whilst keeping service costs under control.
Ready-made products, a genuine fit and a single point of responsibility.
You don’t have to choose between a rigid off-the-shelf system and a costly bespoke solution built from scratch. Centoro combines modular SaaS products with process analysis, integrations and the ability to scale the solution as your business grows.
You can start with the first measurable result and then expand into other areas with the same supplier, building on a shared technological foundation.
We are a manufacturer of an entire ecosystem
We are developing the B2B, SFA, CRM and OMS platforms, along with AI automation and integrations, as a single environment with a single point of responsibility.
You start with the scope you actually need
The modular architecture allows you to start with OMS, B2B or SFA and expand the system as your needs and the scale of your business grow.
We tailor the product to the company’s actual processes
We don’t build everything from scratch, but neither do we force organisations to abandon the processes that give them a competitive edge.
We analyse the processes before defining the scope
Before defining the scope, we organise the priorities, dependencies, business objectives and the method for measuring the project’s impact.
We are rolling this out in stages and are using a single integration with ERP
A smaller initial scope reduces the burden on the organisation, whilst a shared data layer makes it easier to launch subsequent products.
Automation supports sales staff rather than replacing relationships
The system takes care of routine tasks so that the sales team can focus on providing advice, developing client relationships and acquiring new clients.
A single ecosystem Centoro integrated with the ERP programme
A single connection can power OMS, the B2B platform, SFA, CRM and further modules.
Any other programme ERP
Any other programme ERP
Centoro B2B develops software for medium-sized and large companies that operate in the wholesale sector and wish to consolidate their customer management into a single, integrated online environment. This solution is designed for manufacturers, importers, distributors and wholesalers who work with customised price lists, ERP integrations, complex ordering processes and sales teams. The Centoro ecosystem combines the OMS system, the B2B platform, the SFA app and CRM, enabling companies to serve customers 24/7, automate repetitive tasks and maintain control over the entire sales process.
Wholesale in a single environment
A well-designed wholesale platform is not just a place to place orders. At Centoro, a business partner can check product availability, individual prices, documents, order statuses and transaction history, whilst the sales department gains a tool that reduces manual data entry and the number of repetitive administrative tasks. This is how the modern procurement platform B2B works – it helps a company move from a service model that relies solely on the team’s working hours to one where customers can make purchases whenever they really need to.
One system instead of lots of separate tools
Centoro It operates on a 5x1 model: one provider, one system, one integration, one point of responsibility and one invoice. In practice, this means fewer disparate tools, fewer arrangements between contractors and simpler management of the entire sales environment. The company does not need to implement the B2B, CRM and OMS shops, or the sales representative app, separately, as all these elements form a single ecosystem. Designed in this way, the comprehensive B2B platform facilitates growth, streamlines sales B2B and enables a faster response to customers’ needs.
Alignment with processes, with no upfront customisation costs
The dedicated B2B platform offered by Centoro combines the advantages of the SaaS model with the ability to tailor the system to the way a company operates. The customer pays a subscription fee, but does not have to forego bespoke features or force the entire organisation to conform to a rigid framework. Centoro offers over 100 modules for automating sales and customer service, and additional solutions can be developed for specific processes without a separate set-up fee. This is particularly important where the off-the-shelf platform B2B would be too limited, whilst a traditional bespoke implementation would require a significant investment right from the start.
Support for sales staff, not a substitute for relationships
Sales automation does not necessarily mean keeping sales staff away from customers. At Centoro, the system takes over repetitive tasks: presenting current prices, taking orders, sharing documents, checking stock levels and transferring information between systems. This allows the sales team to devote more time to conversations, advising customers, building relationships and serving larger clients. The B2B dashboard and the SFA app, which supports the work of mobile sales representatives in the field, also help with this.
Implementation preceded by a needs analysis
The creation of a wholesale platform at Centoro begins with a free Discovery phase. The team familiarises itself with the sales processes, the customer structure, how sales representatives work, the integration requirements ERP and the company’s business objectives. This is important both for organisations that are just beginning to digitise their sales and for those that have already carried out previous implementations and know what they want to avoid. This analysis helps to determine how the wholesale sales platform should operate, which processes should be streamlined first, and how to combine marketing B2B with a user-friendly online customer experience.
A solution for businesses looking to grow over the coming years
B2B platforms should support not only day-to-day sales, but also the company’s growth, integration with other systems and changes to the way teams work. That is why Centoro designs the website B2B, the order panel CRM, OMS and the app SFA as components of a single environment. Such websites B2B are not merely a showcase or a product catalogue – they become a tool for customer service, process automation and the development of B2B e-commerce within companies that require a stable solution tailored to wholesale sales.
Centoro – experience, team-building and responsibility all in one
Centoro is backed by a team developing a single ecosystem of products for sales at B2B: the B2B platform, SFA, OMS, CRM, AI automations and integrations with systems at ERP. Centoro has completed over 1,000 implementations, integrated with over 30 systems at ERP and developed over 100 modules for automating sales and customer service. We develop software for companies that are not looking for the cheapest tool, but rather a stable ecosystem to support the growth of their wholesale business, the work of their sales teams and the management of their business partners. The system helps to streamline processes, reduce order processing times and minimise the number of technology providers, whilst maintaining a single point of responsibility for the entire environment.
A partnership that grows alongside the client’s business
Centoro demonstrated a high level of professionalism and a personalised approach at every stage of our collaboration.
As a result, the entire process – from analysis to system implementation – proceeded smoothly and in an atmosphere of mutual trust. The B2B Centoro system meets the highest standards of functionality, which are continually being developed. Bearing these aspects in mind, we are confident that our future collaboration will be equally fruitful. We can wholeheartedly recommend Centoro as a reliable business partner.
Centoro He created a bespoke Customer Portal application for us, where our business partners can place orders, check their outstanding balances and generate reports on orders and invoices.
It may seem like business as usual, but the company ventured into an industry that was completely new to it by listening carefully to our needs. As a result, an app was created that not only fully meets our expectations but, above all, fulfils our customers’ requirements.
The B2B platform from Centoro has significantly streamlined our sales processes and order management, which has led to better coordination of activities and an increase in the company’s strategic efficiency.
Thanks to the implementation of the platform, our sales staff have gained greater independence and tools that enable them to work more effectively. Integration with internal systems has made it possible to generate detailed analytical reports, providing valuable data on all sales.
We began working with Centoro having already gained experience with simpler e-commerce systems. After analysing the market and our requirements, we met with several suppliers.
What convinced us to choose Centoro was their ability to keep things simple where they can be. Right from the very first meetings, they pointed out to us which solutions were worth implementing and which ideas were best left for later. This enabled us to quickly launch a fully functional tool, which we have been developing in line with our needs for several years now. The developers not only bring our ideas to life, but also suggest solutions that can help our customers. What’s more, our clients are increasingly citing the B2B platform as their preferred method of interaction.
Practical sales resources B2B
Resources relating to sales B2B, the work of sales staff, order processing and the digitalisation of processes.
Integrating the shop with the wholesaler’s system allows the online shop to be linked to the supplier’s system and enables the automatic exchange of key data between them. Depending on the solution used, this may include product information,
CRM For sales professionals, this solution has been designed for companies that wish to manage their sales representatives’ work, customer contacts and the order acquisition process more effectively.
What is an EAN code and why does it play such an important role in product management? In retail B2B, e-commerce and business-to-business data exchange systems, the correct identification of products is of the utmost importance.
The online shop B2B is a sales channel designed for business customers, which should reflect the actual terms of cooperation with business partners. In addition to the product catalogue and shopping basket, it can support customised pricing,