Integrating the B2B shop with ERP allows you to link online sales to the system your company already uses – without having to manually re-enter orders, prices, stock levels or customer details. In medium-sized and large companies B2B, this improves service speed, data quality and the work of sales staff. Centoro integrates the platform with Comarch, Wapro, SAP and other systems ERP, whilst allowing the solution to be tailored to the company’s processes without high start-up costs.
How does the integration of the B2B shop with ERP streamline wholesale sales?
Integration of the B2B shop with ERP is necessary when wholesale sales rely on emails, telephone calls and manual data checks. Once the platform has been integrated with ERP, customers can view their own prices, product availability, order history and documents after logging in, and orders are processed further without the need for re-entry. In companies that are streamlining their back-office operations, it is worth first explaining what the ERP system is and what role it plays in the flow of information.
The B2B platform, integrated with ERP, does not replace sales representatives; rather, it relieves them of tasks that can be automated. Customers can place orders outside office hours or update their shopping basket without contacting their account manager. Sales representatives gain time to negotiate, prepare better offers and develop relationships with business partners. A well-chosen ERP programme remains a source of data, whilst Centoro expands this with a convenient B2B channel.
What does the synchronisation between ERP and B2B involve in day-to-day order processing?
Synchronisation between ERP and B2B should cover data that affects the accuracy of an order as early as the shopping basket stage: products, prices, discounts, stock levels, customer details, delivery addresses, credit limits, invoices and balances. This ensures that customers place orders based on up-to-date information, and the sales team does not have to amend the same details across multiple tools. In this setup, the B2B system is not a separate add-on, but an integral part of the sales, warehousing and finance processes.
What data is worth synchronising between ERP and the B2B platform?
In day-to-day work, synchronisation ERP B2B primarily supports:
- updates to products, prices, discounts and availability,
- submitting orders to ERP,
- a view of invoices, balances and payments,
- management of sub-accounts, limits and authorisations,
- Reordering and importing the shopping basket from a file.
A well-designed purchasing platform such as B2B streamlines the process from the customer’s request to a successful order, particularly when there are multiple price lists and sales are conducted across several channels.
B2B, Comarch, Wapro, SAP and other systems – how can they be integrated with e-commerce?
The Comarch platform B2B is a natural choice for companies using Comarch ERP XL or Comarch ERP Optima, but the technical integration alone is not enough. Sales B2B require the mapping of commercial terms, product visibility, order history and approvals. Therefore, the Comarch platform B2B should be designed around the actual sales process, rather than solely for the export of data from ERP. Understood in this way, the sales platform B2B enhances ERP by providing online customer support.
How does integration with Wapro, SAP and other ‘ERP’ systems work?
The B2B Wapro platform works in a similar way when a company uses Wapro Mag and wishes to launch an online ordering system without changing its existing back-end infrastructure. Centoro can also integrate with SAP, Microsoft Dynamics, Enova, Subiekt and other systems, depending on the method of data exchange. The Wapro platform at B2B or the SAP-integrated solution should not exist as a separate entity alongside ERP, but rather as an environment in which the product range, prices, availability and orders all operate according to a single set of rules.
Can the B2B ERP platform be tailored to a business without any start-up costs?
The ‘B2B’ platform (ERP) makes sense when it does not force organisations to restructure their processes to fit a predefined template. At B2B, it is common to have individual price lists, purchasing limits, account structures, different warehouses, orders requiring approval and sales representatives working in the field. Centoro combines a subscription model with customisation options, which is why the solution can be built using ready-made modules and developed to suit a specific organisation. Such a platform B2B organises sales, CRM, OMS and SFA within a single ecosystem.
Why is a pre-implementation analysis important when integrating B2B with ERP?
It is also worth taking into account the pre-implementation analysis phase. At Centoro, the process does not begin by imposing a ready-made set of features, but by examining sales methods, the work of sales staff, customer service and data exchange with ERP. This ensures that the platform B2B ERP can be designed to fit the company’s actual processes, rather than a list of features detached from the team’s day-to-day work and customer expectations. This clarifies the scope of the implementation right from the start.
In this model, the B2B ERP platform provides the company with a single point of responsibility for the platform, integration and system development. Sales representatives remain responsible for customer relations and negotiations, but do not have to re-enter the same information each time. For manufacturers, importers, distributors and wholesalers, this means selling online without having to split processes across separate tools.
Summary
Companies using Comarch, Wapro, SAP or another ERP do not have to choose between their existing systems and developing their online sales. A well-designed platform B2B integrates data, streamlines order processing and gives business partners round-the-clock access to the product range. Centoro is ideal for organisations that need a cohesive environment for sales automation, sales staff operations and business customer service. Contact Centoro to find out how the B2B platform can be integrated with your ERP system.