Advice, analysis and inspiration for manufacturers, distributors and wholesalers looking to organise their sales: B2B, CRM, SFA and OMS.
Knowledge base
See resources on the B2B platforms, process automation, the work of sales representatives and the digitalisation of wholesale sales.
LinkedIn is one of the most important communication platforms in the B2B sector. It enables you to build an expert profile, develop business relationships and carry out marketing activities. However, making effective use of LinkedIn in B2B requires a coherent strategy...
Read more: LinkedIn B2B – or how to build communication and marketing strategies on this platform?The Omnibus Directive has introduced significant changes regarding price transparency and promotions, mainly in the context of consumer sales. In practice, many companies operating at B2B are wondering,
Read more: The Omnibus Directive at B2B – what do you need to know?Digital marketing at B2B encompasses a range of channels and tools that support online sales. Choosing the right strategy depends on the industry, the sales model and the stage of the company’s development.
Read more: B2B digital marketing – how to choose the right strategy for your business?The purchasing process at B2B rarely concludes after just one interaction with the brand. The marketing funnel at B2B organises marketing and sales activities across the successive stages of the customer’s decision-making process.
Read more: The ‘B2B’ marketing funnel – how do you build it?Not all customers at B2B have the same needs and expectations. Customer segmentation at B2B enables the company to better tailor its offering, communication and sales process to specific customer groups.
Read more: B2B customer segmentation – how to do it and why is it so important?Requests for quotation (B2B) are a natural part of business-to-business sales, particularly where prices and terms of cooperation are agreed on a case-by-case basis. It is worth knowing that,
Read more: Requests for quotation (B2B) – what are they and how do you handle them?B2B’s customer database is the cornerstone of well-organised sales and business-to-business customer service. Without consistent data, it is difficult to manage customer relationships and sales processes.
Read more: The B2B business partner database and directory – what are they and why should they be included in your software?Logistics thresholds are one of the key concepts in sales B2B, particularly in the wholesale sector. They enable businesses to monitor the profitability of orders and streamline warehouse processes.
Read more: Logistic minimums – what are they and why should they be included in your B2B software?The customer journey in the B2B sector is far more complex than in consumer retail. It involves numerous touchpoints with the brand and often involves several people on the customer’s side.
Read more: Customer journey B2B – what does the customer’s purchasing journey look like B2B?E-commerce B2B refers to the sale of products and services between businesses via an online channel. In practice, it is not simply a matter of setting up a catalogue with a shopping basket,
Read more: E-commerce B2B – why is it worth selling online in this sector?Content marketing at B2B is based on providing knowledge and genuine, substantive value. Business customers expect content that will help them make purchasing decisions.
Read more: Content marketing in the B2B sector – what do you need to know?Facebook is mainly associated with communication B2C, but it is also increasingly being used in marketing B2B. Facebook adverts B2B can effectively help build brand awareness and generate...
Read more: Facebook ‘B2B’ adverts – how to get them right?The cost of implementing the B2B platform is one of the first questions that arises when planning business-to-business sales. The price of such a solution is rarely fixed and depends on a number of factors...
Read more: The B2B platform – costs, i.e. how much it costs and what determines the price of the sales platform B2BB2B works best where sales are based on ongoing partnerships and repeat orders. However, not every sector makes use of its potential to the same extent.
Read more: Examples at B2B – sectors worth getting involved in at B2BThe B2B dashboard is a dedicated online space where business partners can independently check the product range, their own prices and discounts, product availability, order history,
Read more: The B2B portal – why should your customers use it?The business-to-business (B2B) sector accounts for a huge proportion of the economy and facilitates cooperation between companies. Its nature differs significantly from that of the consumer market.
Read more: The ‘B2B’ sector – what is it, what are its characteristics, and why is it important for businesses?ERP CRM are two systems that are often mentioned in the context of business management, but they serve different purposes. Their names are sometimes confused,
Read more: ERP and CRM – how do they differ?CRM It is one of the key tools for supporting sales and business customer service. In companies, B2B helps to organise information about business partners,
Read more: CRM – what is it? What is it used for and what features does it offer at B2B?Choosing the right IT system is crucial to the smooth running of a business. The ERP programme enables the integration of the most important processes within a company,
Read more: Software such as ‘ERP’ – examples of software available on the market ERPAs a company grows, so does the number of processes, data sets and interdependencies, which are difficult to manage manually. It is at this point that the need arises to implement the ERP system – a tool that,
Read more: The ‘ERP’ system – what is it and what is it used for?Lead generation B2B is one of the key elements in driving sales growth for companies operating in the business sector. Website traffic alone is not enough,
Read more: Lead generation B2B – what works and which tools should you use?Sales at B2B are rarely based on impulsive decisions – what matters here is the process, the relationship and an understanding of the other party’s needs. That is why the sales techniques at B2B differ significantly from those used in...
Read more: Sales techniques B2B – or how to effectively attract customers B2B!B2B’s marketing focuses on reaching business customers and supporting long-term sales. It differs from consumer marketing in terms of both the form of communication,
Read more: B2B – what is it and what do you need to know about it?Search engine optimisation for the sector B2B is not just about competing for top positions on Google. SEO for B2B is, above all, a way of reaching business customers across various...
Read more: SEO for B2B, or search engine optimisation for online shops B2B – how to plan it?
